Chapter Eleven: Build
Currently I am working hard on building my brand, which for the most part, is me. I am working on playing off my strength but also off my weaknesses. One of my greatest weaknesses is that I have no mind for business. I am not a math wiz so figuring out what to actually charge for one of my prints is really quite challenging. I have to sit down with advisors on that otherwise I would likely give it all away for free, or very little profit. I simply create. I create what I find beautiful. Sometimes I don't slow down to catch my breath as I create-I just DO.
Building a BRAND is difficult for me. I am very good at the creative parts but again just not at the others. I am fully concentrating on the Fine Art side of my business today. And on all of you. I want you all to feel like you are receiving the most amazing piece of art that you have ever seen. I want you to become collectors. And I want to make you happy. Luckily I have wonderful clients who simply love my work and everything about the images. I will upping my game with some personal touches for all of you who are spending your hard earned dime on my work. I so appreciate your love, truly. I have always been someone who loves her friends but ever since our accident I have come to rely more heavily on the sense of community that has embraced us. I feel it everywhere. So when I think of my brand moving foreword, I think of love, beauty, friendship, trauma, near death experiences, new beginnings-and I think this all shows in my work. I am inspired by so many of you wonderfully influential friends that have figured out how to run a successful business, build a brand and continue to be true to yourselves.
Stay tuned for some upcoming changes that will make things better for all of you.