A New Chapter of AWB

It started with a phone, some flowers, and no real plan. I photographed flowers because I needed to make something beautiful, and I needed to heal. Those photographs became prints. The prints became wallpaper. And somehow what began so simply grew into a world I never could have imagined.

Now AWB has a new voice at the front: Sophia Holmes. We met in 2014, and what started as a working relationship became something bigger. She sees AWB in a way that's different from how I see it, and incredibly complementary. She brings the sharp eye and the strategic sense that gives me the freedom to do what I do best: create.

There will always be flowers. They're part of me and part of the history of this brand. But there will also be new patterns, new materials, new collaborations, and new ways of bringing art into the spaces where you live.